|Business Information Resources November 2006|
In this Issue
Marketing Your Business With Great Web Site Content
When You Need a Break
Save This Page
A website is like a book, it needs an interesting cover, a great title, and nice graphic design, but to be a bestseller it requires a good story and talented writing. Good graphics and good design will make your site look professional and easy to navigate, but it is the content that will keep the reader interested long enough to learn about your company and buy your products and services.
In a world where writing and publishing is so necessary to market a business, Poynter Online , a web site for journalists, is must-read for every business owner. The web site is a treasure trove of writing tips such as Roy Clark's Fifty writing blog and online media information.
To find blogs is best to use a search engine just for blogs. One such tool is Technorati .
If you are ever interested on learning "how to pull a tablecloth form beneath a dinner table" head to VideoJug. This site is a great source of "How to Guides" that range from very useful to ourageous. If you are good at something and would like to teach it to the world then create a video and upload it.
How to become a Rainmaker. The Rules for Getting and Keeping Customers and Clients by Jeffrey Fox.
I know what you are thinking- not another sales book! Well make some time to read one more. This is a short book with short chapters and intriguing titles such as "Customers don't care about you","Always make a Mid-Job, next-Job recommendation" and my favorite "Dare to be Dumb". Some of the recommendations in the book you may already be doing, some of them are little gems. I especially like the last chapter in how to dollarize the value of youe services or products.
Are you planning to launch a new business, product or service? Publish a newsletter? Increase web site traffic?
Do you know your target market?
Who is buying that service?
How much are they paying for that product?
What are the trends or demographics in that market?
Who is your competition?
If you don't know the answers to those questions, We can help you!
Our sevices include:
Market Expansion Research
Hispanic and Latino American Markets Information
Competitive Intelligence Research
Business Plan Research
Call or e-mail us today for a consultation.
Five Greentree Centre, Suite 104 · Rt. 73 Sourth, Marlton, NJ 08053 · 856-310-9248 · www.ckquest.com